See your website the way an AI assistant does.
Your customers have started asking ChatGPT before they ask Google, and the bot behind it reads a different version of your site than they do. We measure that gap, score how ready your site is to be found and cited, and email you the five things costing you the most. Free, in a few minutes.
We scan the address you give us the way a public AI crawler would, then email you the report. We follow up once about it — that is the whole trade.
Four pages, and nothing padded.
The free report is bounded on purpose. Everything in it is measured on your site; the things we hold back are the ones that take a person a day to produce.
Your AI Search Readiness score
One number out of 100, from the rubric we use on paid audits, with the band it falls in and what that band means for whether an assistant can cite you.
What an AI crawler can actually read
We load your pages twice — once as a browser, once as a retrieval bot — and count the words each one gets. On JavaScript-heavy sites this is the number that changes the conversation.
The five things costing you the most
Ranked by impact, in plain language: what is wrong, where, why it matters to an AI assistant, and the direction of the fix.
Where the score can get to
The same engine re-scores your site with those findings marked fixed, so you know what the work is worth before anyone quotes it.
What the free report does not include. The complete findings list with evidence for each one, the wave-by-wave action plan, the observed AI visibility benchmark — what assistants actually say about you when asked — and the design and copy review. Those are the paid audit, and we will tell you on the call whether you need it.
Three steps, none of them yours.
- 01
We crawl it the way a bot does
Up to ten pages, identifying ourselves honestly, respecting robots.txt, and reading only the HTML your server sends — no JavaScript, exactly like the retrieval bots behind ChatGPT, Perplexity, and Google's AI answers.
- 02
We score it against a fixed rubric
Content visibility, answerability, structured data, crawler access, and technical health. Deterministic and evidence-backed: every finding points at something measured on your site, never a guess.
- 03
The report lands in your inbox
A few minutes later, as a PDF you can forward to whoever maintains the site. Then we call once to see whether it was useful.
About This Audit
Is the report actually free?
Yes, and it is a real report — a score out of 100, the measured gap between what a visitor reads and what an AI crawler reads, and your five highest-impact findings. What it is not is the full audit: the complete findings list with evidence, the wave-by-wave action plan, and the observed AI visibility benchmark are the paid engagement. We would rather show you the free version is honest than pad it.What is an AI Search Readiness score?
A score out of 100 from the same rubric Standin uses on paid audits. It weighs whether your content exists in the HTML an AI crawler receives, whether your pages answer questions in a citable way, whether structured data describes the business correctly, and whether crawlers are allowed in at all. It is deterministic — the same site scores the same way twice.How is this different from an SEO audit?
An SEO audit asks whether Google will rank you in a list of links. This asks whether an AI assistant can read, understand, and cite you when someone asks it a question instead of typing a search. The most common finding is not a ranking problem at all: the site renders its content with JavaScript, so a visitor's browser reads two thousand words and the retrieval bot reads zero.What if my site blocks bots?
Then the report says so, and that is the finding. Our crawler identifies itself, respects robots.txt, and falls back through the user agents an AI retrieval bot would use. A site that turns all of them away is invisible to AI assistants for the same reason, and you should know that.Why do you need my phone number?
Because we follow up, and that is the deal: the report is free and we will call once to see if it was useful. If it was not, tell us and we will leave you alone. We do not sell or share what you enter.Can you fix what it finds?
That is the business. Some findings are an afternoon for whoever already maintains your site, and the report is written so they can act on it without us. When the honest answer is that the site needs rebuilding rather than patching, we do that too — accessible, fast, and structured so both people and AI systems can read it.Go Deeper
Website rebuild
When the honest answer is that the site needs rebuilding, not patching — and the score has to prove it afterwards.
See how a rebuild worksFor towns and tourism
The same measurement for municipalities, CVBs, and economic development — where the question is what AI says about your town.
See the public-sector pageThe rest of the free tools
A cost calculator, a fit quiz, a delegation checklist, and an AI policy generator.
Browse the toolsA score is a starting point. Somebody still has to fix it.
Book a free Standin Fit Call and we will walk through what the report found, what it would take to fix, and whether that is worth doing at all.
Book a Fit Call